Signage still needs to remember why it is there: To give out information, and give it out effectively. I have taken to the pattern of designing like I would normally for print, the difference being the sign will be presented in a digital format. The strengths of a digital sign is that they can be changed and altered in the blink of an eye, with content that is relevant for the time, place, and audience. Have a menu? You can change from breakfast to lunch in a fraction of a second, and from a remote location. No ladders, no physical moving of signs, etc.

I currently work with Dotronix Digital Signage on their signage work, and you can contact them for more information. Visit www.dotronix-ds.com

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